The Biopsychosocial Edge: Coaching From a Human-First Perspective
Paul Odlin • July 3, 2023
Data will only get you so far as a coach — especially in the face of AI. Here’s why implementing a biopsychosocial approach to coaching can give you and your athletes a performance boost.

The boiling frog apologue suggests that if you place a frog in a pot of water and then heat the water gently up to boiling point, the frog will not hop out (despite having the opportunity to do so). Humans are similar. We rarely respond to slow changes in our environment, only prioritising action when there is an immediate threat.